Such initiatives not only build stronger brand engagement through shared experiences but also increase in-store dwell times. The increase in social clubs have only added to consumers’ aspirational lifestyles. The profile of retailers seeking main street locations continues to evolve. While luxury and apparel brands remain staples, they have been joined by technology brands and, more recently, by F&B, wellness and beauty retailers. A notable trend in recent years is the emergence of digitally native brands now seeking main street exposure. Over the past two years, this shift has included brands like Skims, Dolce Vita, Line Friends, Gentle Monster, and Glossier.
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CUSHMAN & WAKEFIELD
MAIN STREETS ACROSS THE WORLD 2025
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