Singapore’s iconic shopping boulevard, Orchard Road, continues to set the standard for luxury and lifestyle retail in Asia Pacific.
Once a colonial-era thoroughfare, Orchard Road anchors the city’s tourism and retail revival. With prime space occupancy above 98% in Tier 1 malls, competitive tension remains fierce.
While Hong Kong is seeing signs of revival, and the growing importance of Ginza and Myeongdong is undeniable, top brands continue to vie for space on Orchard Road —not just to attract footfall, but to establish their presence in the Asia market and position Singapore as the “gateway” to the fastest growing region around the globe. The street is a shining example of how retail is being reimagined to meet the needs of today’s consumers. The district’s focus on sustainability, public space enhancement, and experiential retail is transforming shopping, as well as creating a blueprint for urban communities worldwide. This approach firmly establishes it as a vibrant destination where retail, culture, and entertainment come together.
Head of Retail Sales & Strategy, APAC
19
CUSHMAN & WAKEFIELD
MAIN STREETS ACROSS THE WORLD 2025
Powered by FlippingBook