Upper Fifth Avenue in NYC is in the midst of a transformation, blending its storied heritage with a fresh, modern energy. The stretch between 49th and 60th Streets, once home to icons like Henri Bendel and Lord & Taylor, is redefining luxury. In 2025, Prada opened a men’s-only flagship at 720 Fifth, while Skims took over the former Versace space with a sleek, three- story boutique—marking a shift toward more inclusive, experiential retail. The city’s $400M redesign, featuring wider sidewalks and lush greenery, is turning the avenue into a more pedestrian-friendly destination. Still the most expensive retail corridor in the U.S., Fifth Avenue is evolving beyond prestige. Tourists and locals are staying longer, drawn by immersive brand experiences and a more welcoming streetscape. It’s no longer just about shopping— it’s about connection and storytelling.
President of Americas Retail Services
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CUSHMAN & WAKEFIELD
MAIN STREETS ACROSS THE WORLD 2025
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